Salone del Mobile 2024

Type

Installation

Location

Milan, Italy

Year

2024

Sand, muse of ephemeral architecture and iconic element in the imagery of Gandia Blasco Group since its inception, inspired the staging where the company unveiled the new collections of its brands. Designed by Søren Rose with organic and reusable materials such as wood, natural fibers, and stone to minimize environmental impact, the space captured the essence of the outdoors and enhanced the context of use of GANDIABLASCO, GAN, and Diabla designs. In different rooms with semi-transparent vegetal fabric walls and on rectangular wooden platforms at different heights, designs created by creative studios and leading figures in international design were exhibited, in addition to Søren Rose himself, such as José A. Gandía-Blasco Canales, Francesco Meda, David Quincoces, Alejandra Gandia-Blasco, Made Studio, Odosdesign, Mayice, Helena Rohner, and Daria Zinovatnaya. The space also welcomed the novelties of Möwee, a brand belonging to the distribution network of Gandia Blasco Group, designed by Yonoh Studio, Héctor Serrano, and Bandada Studio.